Research is a cost-effective approach to gather compelling content for the purposes of paid and earned media.
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Sometimes we get lost in our work and forget the emotional and intellectual value of conversations. I had some fantastic conversations last week.
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Bring Business 101 to high school students, encouraging entrepreneurship and early achievement.
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It's a sad day when valuable insights are lost in the depths of a dull, 60-slide PowerPoint presentation. In a recent conversation with a client, I shared four questions that can inform a more powerful story.
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DFT was founded to get closer to clients, further from bureaucracy, and closer to the work. Looking back on four great years, I think we can say with confidence that we’ve succeeded.
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For branding and marketing leaders, loyalty is the holy grail. To achieve success, redefine loyalty as a successful open marriage between customer and brand, and reward long-term loyalty over short-term acquisition.
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Leaders that listen with an open mind generate a culture of excitement, drive employee morale and deter complacency, creating more strong ideas, momentum and progress.
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To refer to people generally as consumers implies that they are not producers. The term consumer is not kind; it is derogatory, false, and belittling. Because they aren’t consumers. They are your constituency; your electorate. They are deciders and choosers, and you hope they will choose you. Simply put: they are people.
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Like any brand, your personal brand is created and given meaning by those who observe it as they interact with you. Your personal brand starts with a resumé. Be intentional and thoughtful as you begin this first step.
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What can you do to end chauvinism in the workplace? Do Feel Think analyzed the small sample of quotes captured in TBWA's #takethelead2020 campaign and identified five key areas of gender disparity and discrimination.
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