Turning research into smart decisions and strong brands.

flying_blue_silk-other_1024.jpg
photo-1429080590828-d775fa4a893c.jpeg

What we do

DFT Strategy can serve as your brand strategist, account planner, or research and insights partner.


Slide1.jpeg

Brand

Mission, Vision, Values

Value Proposition

Brand Positioning

Brand Tracking


Slide5.jpeg

Advertising

Creative Strategy

Message Hierarchy

Concept Evaluation

Campaign Tracking



Slide4.jpeg

Target

Segmentation

Persona Development

Day in the Life

Needs Analysis


Slide8.jpeg

Product

Attitudes & Usage

Concept Evaluation

Product Messaging

In-Home Usage Tests


 

How we do it

Slide1.jpeg

Consultative

  • Internal Interviews

  • Competitive Audit

  • Trend & Culture Analysis

  • Past Research Synthesis

  • Team Workshops

Slide2.jpeg

Qualitative

  • In-Depth Interviews

  • Expert Interviews

  • Focus Groups

  • Panels & Communities

  • In-Home Usage Tests

Slide3.jpeg

Quantitative

  • Custom Survey Design

  • Inventive Questions

  • Correlation Analysis

  • Local, National & Global

  • Exploratory & Evaluative

Why DFT?

 

Thoughtful Approach

DFT is a true partner acting as a member of your team. We internalize your objectives, develop a custom approach, and provide diligent analysis.

noun_Eye_344092_FFFFFF.png
 

Insight & Clear Action

We don’t stop at findings. We unearth insight that is meaningful to the business and articulate recommendations that will achieve objectives.

noun_goal_1887836_000000.png
 

Design & Storytelling

Many studies are boring and sit gathering dust. We deliver compelling design and a powerful story to ensure a report peers will want to read.